What is a Webcast?

A webcast is when specific content is produced and streamed on the web in real-time to create a show much like a live TV broadcast.

The name ‘webcast’ comes from broadcasting on the web.

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What can I live stream?

When it comes to streaming, the opportunities are endless.

From lectures or seminars, to speeches & announcements. From conferences & training to meetings & debates. From exhibitions & demonstrations, to tournaments or competitions. From awards, launches & performances to sports, music or festivals.

These are just some of the events that can benefit from live streaming!

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What is the difference between webinars and webcasts?

There is often a lot of confusion between webcasting and webinars.

Webinars tend to be peer to peer videos. They may be self-filmed via webcam or by a camera operator, but generally consist of one person delivering a message directly to the online audience.

On the other hand, webcasting is usually an event with a live audience or multiple people, which is being broadcast to a wider online audience. Webcasting is the name given to an online ‘broadcast’ with live production, editing and graphics much like live TV.

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What is the difference between webcasting and live streaming?

You’ll be familiar with the term ‘streaming’ as the process of getting content online, whether it be catch up TV, YouTube videos or music.

Live streaming simply means that the content you’re watching is being streamed as it happens, such as sport, social media videos or TV.

Live streaming is the process that we use to broadcast your event live to the web, through a choice of platforms that offer live streaming capabilities.

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How do you host a live stream?

Live streaming is a fast-paced industry with ever-changing technology and it can be daunting. At Visair, our aim is to be as transparent as possible, giving you all the information you need to make an informed decision about what kind of webcast you want to host.

Whether you're event is still just an idea, or it's just around the corner, there's a webcast solution for everybody!

Simply take a look at our services here and, when you're ready, give us a call to discuss what you want to achieve and we'll help you plan your webcast.

Couldn’t I just live stream on my phone?

Of course it’s possible to live stream your event through public social media platforms just by filming on your phone, and for some situations this may be enough.

However, by using multi-angle, high quality cameras and specialist equipment, we’re able to capture and edit your event, input branding and graphics, plus much more, to stream a professional and quality live broadcast production that cannot be achieved with a smartphone.

Ultimately, a professional live stream is essential for many events to achieve the content, engagement and message that you want to put out there.

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How does live streaming work?

Visair will set up and film your event using high quality cameras.

These cameras are fed through to specialist equipment, where our experienced streaming technician 'switches' your shots - selects the best angle, overlays graphics, inputs your slides - to produce a polished and professional production of your event.

The carefully produced footage of your event is then live streamed via the internet to broadcast online. All of this happens simultaneously, so your audience can watch events unfold in real time.

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How much will live streaming cost?

Our live streaming packages are based on years of industry experience, but we know every business is different. That’s why each of our services is customisable and scalable to meet your needs.

We offer full-service packages which can include as many cameras or features as you need for your stream such as customised graphics, marketing campaigns, additional content, analytics and more to help you get the most value for money. It’s up to you what’s relevant for your event and how you build your package.

Prices for simple streams start from as little as £600. To get an accurate quote for your project, we like to run through it first to ensure we give you all the right information and can recommend the right services for your needs. Find out more about our services here> and once you're ready, give us a shout!

Why should I live stream my event?

82% of online traffic is set to be video by 2021.

Live video is even more effective than regular video content, allowing you to deliver your message in real time. Viewers stay engaged with live content 3x longer according to recent research. With live Q&A, comments & feedback, live streaming is fast becoming a must-have tool to reach your audience.

Unlike a physical event, the opportunity to reach new audiences online is limitless. Live streaming allows you to expand your event for a fraction of the cost and no compromise on experience.

Live streaming can save travel time and costs. Factor in lower cost per head, the ongoing value of your live content and the impact on the environment, the potential savings are huge! Get in touch today to talk about the benefits for your next event.

Which platform should I live stream to?

There are many different platforms you can stream to, from your existing social media pages, specialist content channels, to private URLs or microsites. You can even host ticketed webcasts to generate revenue from your valuable content.

Each platform comes with it's own benefits and drawbacks, so it really depends on your business, the nature of your content and what you want to achieve.

If you're not sure which platform is right for you, get in touch" and we'll send you our handy platform guide.

Why has live streaming become so popular?

In the last 10 years, the rise of smartphones and internet speeds mean that streaming content live wherever you are is much more easily accessible than it was before. With all the major social media channels adding live streaming capabilities, it has become more and more mainstream.

By 2021, it’s predicted that video content will make up 82% of online traffic and live video content will grow 15-fold by 2022. With stats from Facebook suggesting that live video content keeps viewers engaged for 3x longer than non-live, it’s not very hard to see why live streaming is fast becoming a popular new medium for companies to market and engage with their online audiences.

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What venue should I choose for my live stream?

There’s lots of things to consider when choosing a venue that is good for streaming. Primarily, it’s important that your venue has strong internet connection, a good layout and the technical capability for AV.

If you haven't chosen a venue yet, we'll send you our handy checklist of things to look for. If your event is already planned, we'll happily advise and liaise with the venue in advance to ensure the big day runs smoothly and take the pressure off.

If you're looking at bespoke live streaming for a larger event, an unusual location or want to try something different, we can work around any challenges to help you go live.

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What if I don’t have the internet at my venue?

Streaming relies on strong internet speeds to stream smoothly online. However, sometimes it’s simply not possible for you to plan your event around a good connection – sports, festivals, gigs, tournaments etc. Thanks to modern technology, it’s possible for us to bring the internet to you, so you can still stream for your event.

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How far in advance do I need to book my live stream?

As with any project, the more time you have to prepare and plan for your streamt, the better. However, we understand time isn’t always a luxury you have! If you have a last minute request, please don’t hesitate to get in touch with us and we can discuss the options with you.

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Can I make my live stream private?

There are many different reasons for live streaming and for some, if the content you create is valuable or confidential, you may not want to broadcast it to the general public online. It's possible to host a private stream on a number of platforms now.

Get in touch today to discuss more about your event and we'll send you our handy platform guide to help you choose what's right for you.>

Can I charge people to watch my stream?

With new technology now readily accessible and affordable to everyone, it's possible for you to charge viewers to watch your live stream content online. This can be a great way to expand your current offering or simply monetise your valuable content.

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Will my live stream still be available after the live broadcast?

Yes, once your live stream is finished, the content will still be available for viewers to watch online for as long as you wish. Live streaming is a great way to attract traffic and engagement, giving your video content a head start for comments, likes and even SEO ranking.

What's more, we'll provide you with a back-up recording of the stream so you'll have the footage for future use. We can even turn your stream footage into additional content such as promo videos, social clips or highlight reels for you to use elsewhere. This is great way to get even more value for money from your live content.

What happens if the internet fails?
We do require a minimum of 4MB LAN, ideally hard lined ethernet connection. Sometimes connections can be unreliable and this can effect the quality of your stream. Although it's very unlikely for the internet to fail completely, should this happen we will be recording a back-up in full 1080p HD so none of your content is lost.
What if someone says something they shouldn't whilst we're live?

The nature of live content of course means that things can go wrong on stage or people may slip up.

In most instances, there is at least a few seconds delay between real-time and online viewers viewing the content, which means we're able to switch away to a different angle and / or cut sound should this be necessary.

In extreme circumstances, we're able to pull the stream at any time.

If you have concerns about this for your particular event, it's best to let us know prior so we can put solutions in place to help mitigate these circumstances.


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