Live broadcasting used to be something reserved for brands that pulled in large viewer volumes with a global scope. Think glitzy celebrity award ceremonies or high-profile sporting events. Traditionally, live broadcasting wasn’t possible without a big budget for the technology, man-power and air-time necessary. To live broadcast on location required beaming your footage to a satellite, hiring extensive crews and equipment. For most businesses, live broadcasting would never be something on their radar.
However, in the last 10 years, rapid development in internet speeds has led to a major shift in the way we consume the internet. As a result, we rely on our mobile phones to connect with the world around us on almost every level.
According to research carried out by Deloitte UK Media:
Digital advances have contributed to the demand for live events. Smartphones, social media and fast connectivity enable instant sharing of experiences, creating FOMO amongst those not attending. A decade ago, a text based commentary sufficed, today an experience can be live-streamed for all to share in the moment.
So, the rise in video content and increase in accessible live streaming platforms is leading to webcasting becoming more popular. But for many, keeping up with the latest trends is daunting. Most businesses haven’t cottoned on yet to the possibilities, opportunities and benefits of webcasting within their own business.
At Visair, we pride ourselves on making live streaming and webcasting accessible and affordable for every type of business. We want to challenge pre-conceived ideas that streaming is reserved for social-savvy tweens or cutting-edge brands with huge image-awareness budgets. So, we’ve put together our top 10 events perfect for webcasting which you may not have even considered yet.
Be it academic or business, webcasting can offer huge benefits for this type of event where cost is usually of the essence. Firstly, webcasting can save your guests time and travel costs as they watch from the comfort of their home or office. Secondly, you can extend your audience without having to hire a bigger room, keeping your costs down. Thirdly, Integrated Q&A means your audience can engage in real-time so they don’t miss out on anything. In addition, the content you create is readily available for reference post-event. Lastly, the generally fixed nature of the content means a 2 camera webcast is perfect, keeping it an affordable and viable option.
As mentioned, video content has widely become the most popular way for us to consume messages of all kinds. Most of us would sooner hit play and watch information being delivered rather than read a press release or article. Live webcasting is a fantastic way to create a sense of shared experience when addressing a group of people. Watching something unfold live is that much more engaging because the audience is able to connect with the speaker. They feel like they’re part of something wider and relish finding out news as it happens.
Video conference calling has become a staple in many businesses as a way to break down location boundaries. But what about the alternative of webcasting? Particularly for organisations who have a public interest or obligation to disclose their actions, such as councils, charities or public institutions. Webcasting a meeting or debate can open up your content to many more viewers whilst ensuring professional, reliable and engaging delivery. After all, transparency is a crucial quality for many organisations and consumers alike in today’s world.
Another budget-busting expense for many businesses, training can often be one of the first cuts when money is tight. But what if there was a way to host training sessions more cost-effectively? Well, webcasting can help you achieve exactly that. Webcasting your training allows you to deliver content across locations without compromising on important real-time interactions that encourage learning. Therefore, you can increase delivery without replicating expensive training sessions, saving time and money. In addition, branding, live chat and engagement tools can actually help enhance the learner’s experience.
Similarly, if you’re delivering training, it’s possible for you to monetise your content by creating ticketed or private events online. So, you’re able to deliver the same quality and experience to more people, without the added venue, travel and time implications. Plus, your content is available as a resource to re-use or re-sell in the future.
According to Deloitte UK Media report, ‘The state of the UK media and entertainment’, exhibitions and trade shows remained hugely popular. The growing numbers, sizes and revenue for these types of events in recent years prove there is still value in face-to-face business. So, doesn’t webcasting defeat the point of face-to-face? Not at all, quite the opposite in fact.
Firstly, no matter how successful an event, there’ll always be a limit to the number of people you can invite. Webcasting opens up your guest list to the entire world.
Secondly, an already well-attended event gives you a very strong foundation to create live content. There’s no better way to capture the buzz of an event than allowing your audience to engage with it live as it happens. You’ll create FOMO, boost your online presence and brand awareness. Live streaming can give you content that will keep on giving long after the event is finished in terms of marketing and exposure. And ultimately, engaging content equals money.
Historically, live broadcasting was only for those with a mainstream following. However, since the dawn of the internet, the world wide web has given us the opportunity to discover whatever we’re into with just a few clicks.
Whether it’s local clubs, niche sports or specialist skills, everybody now has a platform. Webcasting opens up that exciting world of live-action previously not accessible. Hosting ticketed online events can allow many to capitalise on their audience in a way that’s never been possible before.
There are many different levels of award ceremonies when it comes to size and publicity. Whether it be honouring employees internally, a PR and marketing exercise or a celebration of talent in a specific field, webcasting can open up opportunities.
Hosting an employee recognition webcast could help you celebrate your staff across different locations and help bring your company together. Taking your sponsored or PR event live can create a buzz, increase traction and even help you sell more tickets. Opening up industry or specialist awards ceremonies online could help you reach a wider audience and raise awareness of your message.
Webcast productions are now an affordable and viable way to translate live-action performances to an online audience and allow them to feel truly part of the atmosphere. Previously, this would only have been available to those with the budget and following to afford live broadcasting on TV. What’s more, the corporate packages now available make it super easy to ticket your event to monetise your online stream.
If that weren’t enough, with clever marketing, webcasting performances like concerts, plays and festivals can really help you tap into your fans. Perhaps you want to give something back, create a sense of FOMO or simply carve a presence. Whatever your goals, webcasting should be a serious consideration when planning how best to achieve them.
It can be a never-ending challenge searching for new and exciting ways to promote your brand or create relevant PR. Live streaming is, as yet, relatively unexplored territory for marketing. Get ahead of your competitors by taking your brand event live. Stand out from the crowd, spread your message far and wide and engage viewers with a cost-effective way to seriously improve ROI on your next campaign.
Maybe you’re raising awareness, creating how-to’s, publishing information or simply entertaining – interviews are a popular medium in today’s video-centered world. Webcasting is a fantastic way to capture the buzz of a live broadcasting production, bringing all the excitement in real-time to your audience. Live content is proven to give you an edge, reach more people and ultimately grow your business.