Today is the last day of Wimbledon 2019, but it’s not just Tennis they’ve been hitting the headlines for. Wimbledon has been raising awareness about its efforts to host more sustainable events and reduce its impact on the environment.
According to media reports, Wimbledon has focused on reducing landfills, improving recycling facilities, switching to electric lawnmowers and buggies, reviewing their food supply chain and campaigning for visitors to consider how they travel to the venue. They even struck a partnership with Jaguar to provide VIPs use of luxury electric cars to transport them to matches.
Against the backdrop of a Climate Change Emergency, the events industry is increasingly coming under the spotlight and it’s not very hard to see why. Think of the last corporate event you went to – did you pick up a free pen? A promo bag full of flyers and merch that went straight in the bin later? Free bottles of water? Excessive buffet food left out to spoil? How many people travelled across the country, or crawled through rush hour traffic just to spend a few hours there?
Yet the live events industry show’s no sign of slowing down. It’s not the value of face to face interaction for businesses that’s in question. Whether it’s training, networking, public speaking, sales, relationship building, communication – the benefits are clear. But all of this comes with a cost to the environment.
So how can live streaming help you to host more sustainable events without compromising on the purpose of hosting an event in the first place?
The obvious benefit to your guests is saving travel time and cost. Less traveling means less downtime, more productivity and less expenditure. For every guest not travelling, this soon adds up to significant reductions in energy and pollution attached to your event.
The beauty of live content is just that – it’s live. Your online guests watch in real-time, seeing events as they unfold. They experience the same atmosphere, anticipation and enjoyment as the people in the room. Features such as chat, Q&A and polls mean they can interact and influence the event. Integrated email capture and networking tools mean online guests needn’t miss out on the added value of being there in person.
Giving your audience the option to watch online benefits you too. Not only are you more likely to engage guests who otherwise wouldn’t have been able to make it, but you’re also opening up your content to a potentially unlimited new audience online. Creating live content increases your exposure, growing brand awareness, creating more leads. Ultimately it can help you to achieve the objectives you aimed for in the first place.
Plus, let’s not ignore your brand image. More and more people are expecting companies to have an awareness of their environmental impact. Showing that you’re taking this into consideration by allowing guests the choice to engage meaningfully without impacting on the environment is a must.
Is live streaming the answer to sustainable events? Of course not. Does it replace the need for face to face events? No. But it’s a simple step towards a bigger picture that can help you reduce the environmental impact of your event without compromising on the vital elements that make live events so effective.